For luxury lovers, it is not just a sign of material wealth but a statement of craftsmanship, exclusivity, and timeless elegance. Globally, the luxury market is seen to continuously expand with an increase in the number of consumers demanding products and aside from creating the prestige of owning one it is also expected to be of a high standard of quality. From the fashion houses in Paris to the bespoke leather shops in Italy, the luxury industry remains a testament of artistry and innovation.

With the continued growth of the luxury industry comes the emergence of pre-loved luxury. Re-selling high-end goods has grown due to the so-called conscious consumerism and the idea of owning luxury items that are at a fraction of its original price. Filipinos see the idea of owning pre-loved luxury as a form of investment. At the same time, whether it is a designer handbag, watch, shoes, or garments, pre-loved luxury offers a unique blend of affordability, sustainability, and prestige.

Introducing, Margarette Anne Vanessa Narvaez Canon, who is fondly known as Marga. She is the COE and Founder of Canon E Bags Prime Trading, where she is considered as one of the modern-day pioneers that transformed the Philippine pre-loved luxury industry. Marga’s success story has no shortcuts, but a testament of her hard work, resilience, perseverance, and determination to transform setbacks into success.

From Humble Beginnings to a Luxury Empire

With her grit and ambition, Marga started her journey. Growing up in a family that faced financial struggles, she knew early on that she wanted to create a better life for herself and her loved ones. After earning her degree in Psychology from San Beda University in 2009, she entered the corporate world as a Property Specialist at Ayala Land Premier. Through this experience, Marga realized that selling high-end real estate to an elite clientele was no small feat, and with the right connections, she made her first sale and earned a commission of P 155,000. Instead of splurging, she decided to use it as a capital to start a small buy-and-sell business, specializing in luxury handbags. With continued focus and hard work, her humble operations that started at her parent’s home have evolved into a powerhouse company in the luxury resale market.

Passion, Challenges, and Triumphs

At the helm of Canon E Bags Prime, her journey was not exempted from numerous challenges. From the need of authenticating her products, to determining their value, and the complexities of the continued evolution of the digital marketplace, which is her main selling platform, topped with the rise of counterfeit goods and online scams, allowed her to develop an expertise of determining luxury authentication. Her key to success was to ensure that every item that her company sells is genuine. Despite these hurdles, her passion for the industry continues and with the help of her team of 25 dedicated employees and growing, they are continuing to serve a loyal clientele that values trust and authenticity.

Bedan Roots: The Foundation of Success

Marga credits much of her success to the values instilled in her during her time at San Beda University. The motto “Ora et Labora” (Prayer and Work) guided her through life’s challenges, reinforcing the importance of faith, perseverance, and hard work. Her fond memories of cheering for San Beda’s championship basketball team remind her of the power of teamwork and camaraderie—qualities that she now applies in leading her own business.

Beyond Business: A Life of Love and Gratitude

Outside of her thriving career, Marga finds joy in her family. She is happily married to Martin Infante, and together, they raise their three wonderful children, Lucy, Pablo, and Joachim. Her journey from struggle to success is not just about personal achievement; it is about providing a better future for her family and inspiring others to pursue their dreams.

A Message to the Bedan Community

To her fellow Bedans, Marga shares a heartfelt message: “Every setback is a lesson in disguise, and every achievement is a testament to our strength and perseverance. Our Bedan legacy has prepared us to face challenges head-on. Let’s continue to push boundaries, chase our dreams, and inspire others to do the same.”

Marga’s story is more than a tale of entrepreneurial success—it is proof that with faith, hard work, and determination, anyone can turn their aspirations into reality. From selling her first luxury bag to building a business empire, she is redefining what it means to succeed in the world of pre-loved luxury, one authentic piece at a time.

by Teejay Gonzales (HS – 1993 and CAS – 1997)